Thiirteen Portfolio and Blog of Todd Ruehmer

Welcome

Handle It

Role: Designer, Developer   Credit: Top Floor Technologies
Handle It

Handle It produces a large line of industrial handling and warehouse equipment. A goal in the design stage was the necessity to communicate durability and reliability, to give potential customers confidence in the product.

Buehler

Role: Designer   Credit: Top Floor Technologies
Buehler

Buehler is a manufacturer of materials preparation and measurement equipment. An interesting aspect to this assignment was communicating the precise and exacting needs of scientific process, while expressing Buehler’s innovative nature.

UW Health Partners — Watertown Regional

Role: Designer   Credit: Top Floor Technologies
UWHP

UWHP wanted an alternative approach to cardiological healthcare. What we presented to UWHP was comforting experience that was a welcomed departure from the typical sterile tone set by similar facilities.

Amitron

Role: Designer   Credit: Top Floor Technologies
Amitron

Amitron is a producer of printed circuits boards that are used in a variety of applications, including aerospace, automotive, medical and military. This was anjoyable project, as Amitron unique company colors opened up possibilities for some progressive combinations and juxtapositions.

Peerless

Role: Designer, Developer   Credit: Top Floor Technologies
Peerless

Peerless is a Wisconsin-based metal cutting saw manufacturer. A large challenge in this project was to create a fresh look to their existing brand, with straying too far from the original look.

Client Summit 2009

Role: Designer, Developer   Credit: TMP Directional Marketing
TMP Directional Marketing Client Summit 2009

For their annual Client Summit, TMP Directional Marketing needed a unified brand across their web presence, pamphlet, posters and various print materials. The brand I developed expresses a stylish lifestyle that appeals to executives looking to break away from a sterile corporate environment. For this campaign I was responsible for branding, all web and print design, and development of CSS, JavaScript and ASP.

Harley-Davidson Dark Custom

Role: Designer   Credit: WhittmanHart
Harley Davidson Dark Custom

While at WhittmanHart, I was part of a team that designed some graphics for a potential interactive that target a youth audience. This design borrows the feeling of an industrial wasteland that is known to be associated with the Night Rod Special.

Illustration

Armada

While I am not designing, I often find myself designing, so to speak. I invest much interest into studying and practicing illustration. In the nature of all independent projects, it is a great way to experiement with colors, patterns and shapes, without restriction. The results are always useful and often help when determining visual approaches to a client project.